1-800-GOT-junk?
1-800-GOT-JUNK? is the world’s largest junk removal service. Oh, and they’re the ones that help out Hoarders, the TV show. After learning this information and browsing Hoarder self-help blogs, we narrowed our messaging to the audience of Pack Rats, because junk is trash that you tell yourself is okay to keep. These items may seem small, but the thing about Pack Ratting is, it has a way of sneaking up on you.
This campaign included three outdoor ads, a radio ad, an experiential piece, and a lot of research to get us to this point (which, yes, including having Hoarders in the background at all times).
Art Director: Emily Payabyab
Copywriter, Producer: Megan Watt
outdoor
radio spot
experiential
How the veil was made…
