SPANX for men
For my creative advertising class, we were tasked to create a print campaign for SPANX for men. After reading many many reviews, we realized that men loved SPANX, they just didn’t want anyone to know they loved them. We figured we’d take the shame out of shape wear.
The Insight: there are always worse things to be EMBARRASSED about
the lesson: i think i understand men now.
Art Director: Victoria Frank